Purpose & vision

Delivering optimal outcomes for our clients underpins everything we do

At RBC BlueBay, we have a philosophy of active engagement with our clients, stakeholders and the entities that we invest in. We invest deeply in the regions in which we operate, in our people, and in our investment platform so that we meet the evolving requirements of our clients.

Our purpose drives us to:
  • Put our clients’ interests first – clients are at the heart of everything we do
  • Foster a strong culture of transparency, collaboration and inclusivity
  • Offer extensive global capabilities and diversified breadth of investment solutions
  • Act as an active, engaged and responsible owner. We take responsible investment seriously and it is embedded across our business, not just as an investment focus

Our vision is to be Europe’s leading active asset manager

solution.png
Consistently delivering outstanding performance
duration.png
Continuous improvement
partnership.png
Remaining relevant to clients in all markets in which we operate
mindset.png
Anticipating and embracing change with a growth mind-set

Get in touch

Find contact names, phone numbers and email addresses for RBC BlueBay's regional sales teams and client directors.

Helping clients realise their goals

As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.

At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.

Marcello 635 x 400.jpg

Latest insights

global-equity-investor-insight-2025.jpg

Global Equity Investor insight | April 2025

Contrasting moods from investors in North America and Europe.

Jeremy Richardson 80 x 80.jpg
Jeremy Richardson
Apr 07, 2025

Trump’s tariff tango

Many investors had taken a complacent view ahead of Liberation Day, yet the outcome was a complex array of tariffs at various rates on a global basis.

Mark Dowding 80 x 80.jpg
Mark Dowding
Apr 04, 2025

Liberation day? The first views from our US fixed income desk

President Trump has announced reciprocal tariffs, many of which exceeded market expectations. Andrzej Skiba, Head of US Fixed Income, gives his views.

A Skiba 80 x 80.jpg
Andrzej Skiba
Apr 03, 2025

Indonesia: a long-term growth story

Despite recent stock market falls and policy uncertainty, our EM Equity team believes the Indonesia equity story is a favourable one.

Veronique Erb 80 x 80.jpg
Veronique Erb
Apr 02, 2025

European bond markets: five musings from March

As we reach month end, Neil Mehta, Portfolio Manager, provides small pieces that make up the big picture in European macro and fixed income markets.

Neil Mehta 80 x 80.jpg
Neil Mehta
Apr 01, 2025

More on who we are