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About us
Our structure
RBC BlueBay Asset Management (“RBC BlueBay”) represents RBC Global Asset Management, the asset management division of Royal Bank of Canada (“RBC”) outside North America. RBC is among the world’s largest banks by market capitalisation. This gives us financial stability, security and scale, enabling us to invest in top quality proprietary research, advanced IT platforms and security, and ESG practices, which provides comfort to clients and supports our growth.
About RBC BlueBay
RBC BlueBay is an active investment manager partnering with clients to deliver optimal outcomes across fixed income, equities and alternatives. Our solutions-driven approach means we endeavour to empower our clients with the knowledge they need to help shape their investment decisions. We work and evolve with our clients, creating and customising investment products that meet their needs.
We operate with total transparency throughout the business, providing clients with direct access to our investment teams and fostering a culture that encourages opportunity, resulting in a thoughtful and inclusive organisation that puts people first and delivers for clients.
Responsible investment is embedded across our business. This means it is not just an investment focus but is also ingrained in our client service experience.
“Clients are at the heart of our business. We actively seek to work in partnership with our clients to provide investment solutions that meet their requirements."
Erich Gerth
Chief Executive Officer
Our locations
Our business has a global perspective, with local presence in our key markets. RBC BlueBay has investment teams in the UK, the US, and Hong Kong, and partners with clients across Europe, Asia and the Middle East through 10 regional offices.
Helping clients realise their goals
As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.
At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.
Latest insights
EM equities: when challenges become opportunities
EM equities have started to perform better relative to DM equities of late. We look at whether this performance can be sustained and the main drivers.
Pricing Externalities in a Changing World
Establishing a cost to pollution is critical in tackling climate change. However, often the firms emitting carbon do not incur these costs.
Asian Takeaways: Rendang Review
Our trip to Indonesia reveals mixed feelings about the country’s economy due to weak consumption, a shrinking middle class, and slow economic growth.
European bond markets: five musings from January
As we reach month end, Neil Mehta, Portfolio Manager, provides small pieces that make up the big picture in European macro and fixed income markets.
DeepSeek shows us that 2025 won't just be about Donald Trump
This week’s DeepSeek disruption may inject some reality back into a market which, at times, has been at risk of believing too much in its own hype.
More on who we are
Investment expertise
We offer clients deep expertise in specialist fixed income and equities, with ESG factors integrated into applicable investment processes.
Purpose & vision
Our business is built on a culture of collaboration and consistently delivering excellence.
